The printed illustrated book that I picked to redesign is a non-fiction book called A Walk in the Wood: Meditations on Mindfulness with a Bear Named Pooh. It is a 128pages hardcover publication, and its dimension is 8.6 X 5.8 X 1 inch.
A Walk in the Wood: Meditations on Mindfulness with a Bear Named Pooh is a self-help and inspirational book that aims to offer it audience peace of mind through the stories and simple instructions provided such as setting intentions for the day and connecting to your environments. This book promotes the idea of mindfulness thinking, teaching its reader the importance of slowing down in our everyday lives and live in the presents. Some of the themes include mindfulness and kindness, self-awareness, and physical well-being. Further, this book uses hand-sketch like illustrations from Disney’s Winnie the Pooh to compliments the stories and teachings, making it more fun and readable for audiences of all ages.
Initially, this book is said to be suitable for people of all ages, from children to adult. For my project, I would like to redesign this book primarily for young adults (age: 18-29), and my secondary audience will be teenagers (Age: 14-17). Young adults and teenagers are the most stressful groups in today’s society. They are undergoing more stress than ever in this new age where everything is constantly changing and shifting. These two groups of people are learning and transiting into adulthood, and they are experiencing a lot of pressure and stress from their environments, institutions, families, friends and much more. An illustrated self-help book for mental well-being that is not overly serious is beneficial to people from these age group to read during their spare time to relax. As most of my intended audiences are millennials and xgeneration who grew up with Disney cartoons and having a Winnie The Pooh themed self-help book gives the audiences a feeling of familiarity and may provoke the feeling of nostalgia.
This project intends to redesign A Walk in the Wood: Meditations on Mindfulness with a Bear Named Pooh to market towards young adults and potentially, teenagers as well. The original design of the book did an excellent job in promoting and provoking the feeling of stress-free and calmness. However, at the same time, it could be argued the original design has a little bit of a gloomy tone to it as it mostly involves black and white illustrations. Through the redesigning of the book, I wish to bring more positivity and liveliness to the design of the book while keeping the elements that aid in provoking the feeling of mindfulness and calmness in oneself. Below are some of the creative goals regarding this project:
• create an interactive and enjoyable layout that is able to catch the attention of the audiences
• uses illustrations and images that could provoke feelings of calmness and peace of mind in between contents
• modify the original colour palette ( use multiple colours instead of black and white, select a more lively colour and tones etc.)
• use ‘happier’ illustrations ( other drawing styles of cartoons character from Winnie the Pooh, use smiling faces etc.)